This professional guide explains the best companies and digital platforms for earning money from blogs and websites through advertising. It is written for both publishers (bloggers and website owners) and advertisers, with clear explanations of revenue models, realistic earning expectations, and step-by-step guidance on how to create advertising campaigns on each platform.
Table of Contents
1. Media.net – Contextual Advertising for Content Websites
Media.net is one of the most trusted advertising networks for publishers looking for a serious alternative to AdSense. Backed by Yahoo and Bing, Media.net focuses on contextual advertising, meaning ads are matched directly to the content of the page rather than relying only on user tracking.
How Publishers Earn Money
- Revenue model: CPC (Cost Per Click) and CPM
- Average RPM in 2026: $5 – $30
- Best traffic sources: USA, UK, Canada, Australia
How Advertisers Create Campaigns
- Create an advertiser account on Media.net
- Select business category and contextual keywords
- Set daily budget and bid strategy
- Upload ad creatives or use automatic formats
- Optimize campaigns using performance reports
2. Ezoic – AI-Based Ad Revenue Optimization
Ezoic is an intelligent advertising platform that uses artificial intelligence to test different ad placements, layouts, and formats. Instead of manually choosing where ads appear, Ezoic automatically selects combinations that generate the highest revenue while preserving user experience.
Publisher Earnings
- Revenue model: CPM-based optimization
- Typical revenue increase: 30% to 80%
- Recommended minimum traffic: 10,000 visits/month
Advertising on Ezoic
Advertisers access Ezoic inventory through programmatic ad exchanges integrated into the platform, benefiting from AI-driven targeting and bidding.
3. Adsterra – Flexible Advertising for Global Traffic
Adsterra is a global advertising network offering a wide range of ad formats, including display banners, native ads, popunders, and CPA-based campaigns. It is especially suitable for blogs and websites with international or mixed-quality traffic.
How Publishers Get Paid
- Revenue models: CPM, CPC, CPA
- Minimum payout: $5
- Supports small and large websites
Creating Advertising Campaigns
- Register as an advertiser on Adsterra
- Choose ad format (Banner, Native, Popunder)
- Select GEO, device, and traffic type
- Define bids and daily budget
- Track conversions and optimize campaigns
4. Taboola – Native Advertising & Content Discovery
Taboola is one of the largest native advertising platforms in the world. Its ads appear as content recommendations on premium websites, blending naturally with editorial content and achieving higher engagement than traditional banners.
Publisher Revenue
- Revenue model: CPC
- Best for large blogs and authority websites
- High engagement and brand-safe ads
How Advertisers Launch Campaigns
- Create a Taboola advertiser account
- Upload headlines, images, and landing URLs
- Select targeting options (interests, GEO, device)
- Set CPC bids and daily spending limits
- Optimize creatives using A/B testing
5. Outbrain – Premium Native Advertising Network
Outbrain specializes in premium native advertising and works mainly with established publishers and trusted brands. It is known for strict quality standards and strong advertiser confidence.
Publisher Monetization
- Revenue model: CPC
- Requires high-quality content
- Strong long-term revenue stability
Advertising Setup
- Register as an advertiser on Outbrain
- Create native ad creatives
- Select premium publisher inventory
- Launch, monitor, and scale campaigns
6. Microsoft Advertising – PPC for Advertisers
Microsoft Advertising (formerly Bing Ads) allows advertisers to reach users on Bing, Yahoo, DuckDuckGo, and partner networks. It is particularly effective for B2B, desktop users, and high-intent search traffic.
Why Advertisers Use Microsoft Ads
- Lower CPC compared to Google Ads
- High purchasing power audiences
- Easy import from Google Ads
Campaign Creation Steps
- Create a Microsoft Advertising account
- Choose campaign type (Search or Display)
- Add keywords or import existing campaigns
- Set bids, budgets, and targeting
- Optimize based on conversion data
Advertising Platforms Comparison (2026)
| Platform | Best For | Ad Type | Revenue Potential | Advertisers |
|---|---|---|---|---|
| Media.net | Content Blogs | Contextual | Medium–High | Direct |
| Ezoic | Growing Websites | AI Display | High | Programmatic |
| Adsterra | Global Traffic | Banner / Native | Medium | Direct |
| Taboola | Authority Sites | Native | High | Direct |
| Outbrain | Premium Media | Native | High | Direct |
| Microsoft Ads | Advertisers | PPC Search | High ROI | Direct |
Frequently Asked Questions
Can bloggers use multiple advertising platforms?
Yes. Using multiple platforms helps diversify income and reduces the risk of relying on a single advertising source.
Which platform pays the most?
Earnings depend on niche, traffic quality, and geography. Native ads and AI-optimized platforms often generate the highest RPMs.
